A love affair with the Hassy

I was really fortunate to have had this novel experience in this summer of 2010. Hasselblad gave me this fantastic opportunity. All props to Jim Rooney, the north eastern rep for Hasselblad USA for selecting me for it! I know Jim from meeting him randomly at my very first photo expo in nyc 3 years ago .. also I met him agian while working at Steve Mccurry’s studio when steve was buying some hassy equipment. In short, Jim kept an eye on my work and offered me this brilliant chance to play with some seriously pro tools!

I was given over 60,000 worth of equipment for a couple months to shoot, test and explore. This toys I got included the fantastic 40 mega pixel H4D40 and three top of the line lenses to go with it. The camera was like a tank and horse put together and the image quality was sex on toast. I shot pretty much every single day if i could help it! I posted on hasselblad’s own website called Hassynyc as I explored with the camera. Below is a grab of the hassynyc site to give you an idea of what it looked like.


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